top of page
Search

Part 5: Measuring Success and Learning from Failure

Beyond the Efficiency Metrics


After a year of AI implementation, here's the number everyone wants to know: 20% productivity gain.


But that number tells you almost nothing about whether our implementation actually succeeded.


Did we make work better or just faster? Did we enhance human capability or diminish it? Did we build something sustainable or create technical debt? Are our people thriving or just surviving?


This week, let's talk about measuring what actually matters and learning from what doesn't work—because if you're not failing regularly with AI, you're not trying hard enough.


The Metrics That Mislead


Most organizations measure AI success like this:

  • Cost savings

  • Headcount reduction

  • Process automation percentage

  • Time saved


These metrics incentivize exactly the wrong behavior. They push you toward:

  • Cutting staff (destroying trust and knowledge)

  • Automating everything (whether it needs it or not)

  • Speed over quality

  • Efficiency over effectiveness


Klarna celebrated their 700-person layoff as a success metric.


The Balanced Scorecard for AI


Real success requires measuring across four dimensions:


1. Efficiency Metrics (The What)

  • Time saved on specific tasks

  • Error rate changes

  • Process completion speed

  • Resource utilization


2. Human Metrics (The Who)

  • Job satisfaction scores

  • Skill development rates

  • Innovation contribution

  • Work-life balance

  • Retention rates


3. Quality Metrics (The How Well)

  • Customer satisfaction changes

  • Output quality measures

  • Edge case handling

  • Relationship strength


4. Innovation Metrics (The What's Next)

  • New use cases generated by users

  • Voluntary adoption rates

  • Improvement suggestions

  • Cross-team spreading


Our actual results across these dimensions:


Efficiency: Good but not exceptional

  • 20% overall productivity gain

  • 40% reduction in documentation time

  • 30% faster issue resolution


Human: The real success story

  • 15% increase in job satisfaction

  • 100% retention of affected staff

  • 40% of innovations from frontline workers

  • 25% reduction in after-hours work


Quality: Better than expected

  • 10% improvement in customer satisfaction

  • 30% reduction in errors

  • Better handling of complex cases

  • Stronger client relationships


Innovation: The compounding benefit

  • 7 successful implementations from 15 attempts

  • 80% voluntary adoption on successful tools

  • Ideas spreading across departments

  • Continuous improvement culture emerging


The Failure Portfolio


We failed more than we succeeded. That's not a bug—it's a feature.


Failure #1: The Automated Time Tracker


Hypothesis: AI could automatically categorize what people were working on


What We Measured:

  • Accuracy: 75% (not bad)

  • Time saved: 5 minutes per day per person

  • Adoption rate: 100% (mandatory)


What We Should Have Measured:

  • Trust impact: Devastating

  • Morale change: -40%

  • Innovation rate: Stopped completely


Lesson: Some efficiencies aren't worth the human cost


Time to Kill: 2 weeks


Failure #2: The Predictive Ticket Router


Hypothesis: AI could route tickets better than self-selection


What We Measured:

  • Routing accuracy: 85%

  • Average resolution time: -5%


What We Should Have Measured:

  • Technician autonomy

  • Edge case handling

  • System maintenance burden


Lesson: 15% improvement isn't worth losing human judgment. We ended up refining this into a triage bot that offered technicians help with routing tickets to the correct person or team.


Time to Kill: 1 month


Failure #3: Customer-Facing Chatbot


This one never made it out of internal testing.


Hypothesis: Customers would prefer instant AI responses


What We Measured:

  • Response time: Instant

  • Query resolution: 60%


What We Actually Discovered:

  • Customers felt devalued

  • Complex issues took longer (bot then human)

  • Brand perception declined


Lesson: Some interactions need to stay human

Time to Kill: 3 weeks


The Learning Framework


The Rapid Kill Protocol


Every pilot has a kill date decided upfront. Day 31, we evaluate:

  • Did it meet success metrics?

  • Did it avoid failure conditions?

  • Do users want to keep it?


No? It dies. No extensions. No "just a little more time."


But we can take those failures and build them into new ideas.


This discipline teaches:

  • Failure is normal

  • Fast failure is valuable

  • Clear decisions build trust


The Failure Celebration


We literally celebrate intelligent failures:

"This month, we killed the predictive ticket router! Here's what we learned:

  • Humans self-select better than algorithms

  • Autonomy matters more than optimization

  • 85% accuracy sounds good but isn't


Thanks to everyone who tried it. Now, what's next?"


Result: People take more risks, try more things, innovate faster.


The Success Measurement Framework


Leading vs. Lagging Indicators


Leading Indicators (predict success):

  • Voluntary usage rates in week 1

  • User-generated improvement suggestions

  • Organic spread to other teams

  • "This makes my day better" comments


Lagging Indicators (confirm success):

  • Sustained adoption after 90 days

  • Measurable quality improvements

  • Employee satisfaction changes

  • Customer outcome improvements


If leading indicators are bad, kill fast. Don't wait for lagging indicators to confirm what you already know.


The User Satisfaction Matrix


Plot every implementation on two axes:

  • X-axis: Efficiency gain

  • Y-axis: User satisfaction


The quadrants tell the story:

High Efficiency + High Satisfaction: Scale immediately (Email optimizer, documentation assistant)


Low Efficiency + High Satisfaction: Keep and improve (Gen Z translator—useless but beloved)


High Efficiency + Low Satisfaction: Redesign or kill (Time tracker—efficient but creepy)


Low Efficiency + Low Satisfaction: Kill immediately (Most vendor solutions)


The Compound Metrics


Some benefits only appear over time:


Month 1: 5% efficiency gain, high skepticism


Month 3: 10% gain, cautious adoption


Month 6: 15% gain, active innovation


Month 12: 20% gain, cultural transformation


Traditional measurement would have killed our program at Month 1. Patient measurement revealed the compound effect.


The Measurement Anti-Patterns


The Vanity Metric Trap


"We've implemented AI in 15 processes!"


So what? Are those processes better? Do people prefer them? Do customers benefit?

Count outcomes, not implementations.


The Average Illusion

"Average resolution time improved 20%"


But what about:

  • Variance (some much worse?)

  • Edge cases (complex issues abandoned?)

  • User experience (frustrated despite speed?)

Averages hide critical details.


The Proxy Problem

"AI adoption rate is 95%!"


Because it's mandatory? Or because people love it?


Measure voluntary adoption, not forced compliance.


Building Your Measurement System


Step 1: Define Success Before Starting


For each implementation:

  • What does success look like?

  • How will we measure it?

  • What would make us kill it?

  • When will we decide?


Document this. Share it. Stick to it.


Step 2: Measure at Multiple Levels


Task Level: Is this specific task better?

Job Level: Is the overall job improved?

Team Level: Is the team more effective?

Organization Level: Are we achieving our mission better?


Success at task level without job level improvement is Marty the Robot.


Step 3: Create Feedback Loops

Daily: User comments and observations

Weekly: Usage statistics and error rates

Monthly: Satisfaction surveys and metrics review

Quarterly: Strategic impact assessment


Fast feedback enables fast learning.


Step 4: Make Measurement Visible


Share everything:

  • Success metrics

  • Failure analyses

  • Learning summaries

  • Next experiments


Transparency builds trust and accelerates learning.


The Hard Truths About Measurement


Truth #1: Good Measurement Is Expensive


It takes time to:

  • Design good metrics

  • Collect clean data

  • Analyze properly

  • Act on findings


But bad measurement is more expensive—you just don't see the cost until later.


Truth #2: People Game Metrics


Whatever you measure, people optimize for. Choose carefully:


Measure "AI implementations" → Get lots of Martys

Measure "problems solved" → Get actual solutions

Measure "cost savings" → Get layoffs

Measure "human outcomes" → Get sustainable improvement


Truth #3: Some Value Can't Be Measured


How do you quantify:

  • Trust built over time

  • Innovation culture emerging

  • Employee pride in their work

  • Customer loyalty deepening


You can't. But that doesn't make them less real or less valuable.


Your Measurement Checklist


For each AI implementation:


  • Have we defined success metrics BEFORE starting?

  • Are we measuring human impact, not just efficiency?

  • Do we have clear kill criteria?

  • Are we measuring leading AND lagging indicators?

  • Will we share results openly, good or bad?

  • Are we celebrating intelligent failures?

  • Do metrics incentivize the right behavior?


The One-Year Retrospective


After one year, here's what actually mattered:


What We Thought Would Matter:

  • Cost savings

  • Process automation

  • Competitive advantage

  • Technology leadership


What Actually Mattered:

  • Trust maintained and built

  • Jobs enhanced, not eliminated

  • Problems actually solved

  • Culture transformed


The metrics that looked best in PowerPoint were least important in practice. The human metrics we almost didn't measure became our true north.


The Path Forward: Your Implementation Journey


As we conclude this series, remember:


Part 1: Reject the false binary of Doomer vs. Accelerationist. Choose the third way.

Part 2: Build trust first. Without it, nothing else matters.

Part 3: Keep humans at the center. AI should amplify human capability, not replace it.

Part 4: Be purposeful. Solve real problems, don't build Martys.

Part 5: Measure what matters. Learn from failure. Celebrate both.


The Final Wisdom


Success with AI isn't about the technology. It's about:


  • Having the courage to kill bad implementations

  • The patience to build trust

  • The wisdom to keep humans central

  • The discipline to solve real problems

  • The humility to learn from failure


You don't need the most advanced AI. You don't need the biggest budget. You don't need to move the fastest.


You need to remember that the robots work for us, not the other way around.


Your Next Steps

  1. This Week: Survey your team: "What wastes the most time in your day?"

  2. This Month: Pick one problem. Design a 30-day pilot. Set clear metrics.

  3. This Quarter: Run the pilot. Measure honestly. Kill or scale.

  4. This Year: Build a portfolio of successes AND failures. Share both.

  5. Always: Ask "Does this make work more human?"


The Choice Before You


You can join the 95% who fail at AI implementation by:


  • Chasing efficiency over effectiveness

  • Replacing humans instead of empowering them

  • Building Martys instead of solving problems

  • Hiding failures instead of learning from them


Or you can join the 5% who succeed by putting humans first, solving real problems, and having the courage to fail fast and learn faster.


The robots are here. They're not going away. The question isn't whether to use them, but how.


Choose wisely. Choose humanely. Choose purposefully.


The future of work depends on it.

 

 

 
 
 

Recent Posts

See All
Part 4: Purposeful Implementation

Solving Real Problems, Not Creating New Ones I need to tell you about Marty the Robot. Marty is my grocery store's $35,000 "innovation"—a...

 
 
 
Part 3: Keeping Humans at the Center

The Difference Between Augmentation and Replacement There's a moment in every AI implementation where you face a choice: Do we use this...

 
 
 
Part 2: Building Trust with AI

The Foundation Everything Else Depends On Trust is like reputation—it takes years to build and seconds to destroy. With AI...

 
 
 

Comments


  • White LinkedIn Icon

©2025 Chris Swecker

bottom of page